Project 01 - Retail Store Design

Hypothetical Project - Experiential Design

"Eternitude: A Fusion of Time, Tradition, and Transformation" is a luxury retail space created for Jaeger-LeCoultre and Macallan, offering a multisensory experience in a subterranean vault-like environment. It explores the duality of time where watches symbolize innovation and the future, while whisky represents heritage and the past. The design features natural elements and reflective surfaces, with vintage artifacts enhancing the sense of legacy. Visitors engage in a sensory journey, where dramatic lighting and storytelling transform each visit into an exploration of art, culture, and the essence of time, reminding them that every moment is a precious gift.